Cohort-based courses
Product Marketing Black Belt - Mastery

JTBD Customer Discovery Interviews

The Billion Person Focus Group® - Find the Truths Traditional Research Misses

AI for Customer Research: Deliver Trusted Insights at Scale
Transition into UX for Healthcare
UX & Design for Today's AI Functionality

AI-First UX & Service Design 101 & Certification- Design for LLM & Agents
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Agentic AI for Product Teams: Build Workflows & Agents You Can Trust

Service Design Intensive & Certification- Design for End-to-End Services

Claude Code for Customer Insights

AI x Influence for Design Researchers


Inclusive User Research Intensive

Signal to Strategy: From Customer Truth to Product Direction with AI


1-day workshops
The UX research impact masterclass
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JTBD Switch Interviews: Discovering Why Customers Actually Buy

How To Modernize Legacy UX (Without Breaking Everything)

Build to Elicit: AI Rapid Prototyping as a Discovery Skill

Free Lightning Lessons
Synthetic Users for Product Discovery: What People Miss
·30 minutes7,366 StudentsWatch
Caitlin SullivanStop Letting Your LLM "Find the Issues" In Your Data
·45 minutes1,945 StudentsWatch
Shreya Shankar and Hamel HusainCreate AI Personas and Focus Groups that Drive Revenue
·45 minutes1,769 StudentsWatch
Abi AwomosuRapid Product Discovery with AI-Powered Interviews
·30 minutes1,753 StudentsWatch
John Whalen, PhDAI-Powered Product Research
·30 minutes1,576 StudentsWatch
Nick BabichThe AI Research Toolkit You Need in 2026
·30 minutes1,544 StudentsWatch
John Whalen, PhDSpeed Up Concept Testing: Fast, Smart AI Analysis for PMs
·30 minutes1,286 StudentsWatch
John Whalen, PhDAI Customer Insights: Prompt Fixes + Top LLMs for Analysis
·30 minutes1,272 StudentsWatch
Caitlin SullivanThe Art of Unbiased User Interviews
·30 minutes1,175 StudentsWatch
Elizabeth Creighton, PhDClaude Code for User Insights: What Agents Can Do
·30 minutes1,075 StudentsWatch
Caitlin SullivanBecome a High Impact UX Researcher
·30 minutes1,014 StudentsWatch
Carol Rossi and Judd AntinFrom insights to action: drive impact as a UX researcher
·30 minutes984 StudentsWatch
Ruby PryorBuild Your Own AI-Powered Reddit Intelligence Tool
·45 minutes907 StudentsWatch
Britney MullerSave time and money by avoiding common research mistakes
·30 minutes875 StudentsWatch
Laura KleinClaude Agents (Plugins) for User Research
·30 minutes768 StudentsWatchNikki AndersonMeasuring Whether Users Trust Your AI Features
·90 minutes722 StudentsWatch
Jared SpoolAI-Powered User Research for Product Managers
·30 minutes718 StudentsWatch
Ana GubinBuild Your Own AI-Powered Reddit Intelligence Tool [Updated]
·45 minutes698 StudentsWatch
Britney MullerUX Research Practices You’ll Need to Discover AI’s Value
·90 minutes683 StudentsWatch
Jared SpoolBeyond Prompting: Agentic AI for Customer Research
·30 minutes674 StudentsWatch
John Whalen, PhDThe Four Essential AI Skills for Customer Research in 2025
·30 minutes623 StudentsWatch
John Whalen, PhDVibe Coding for UX Researchers: Build a Findings Page Live
·30 minutes578 StudentsWatch
Sohvi SiliusWhat Claude Skills Can Do for User Researchers
·30 minutes575 StudentsWatchNikki AndersonLeveraging AI for UX Research
·45 minutes560 StudentsWatch
Qiwen Zhao and Xinran MaDemo: Agents and Synthetic Users: Customer Research’s Future
·30 minutes545 StudentsWatch
Chad Reynolds and John Whalen, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes545 StudentsWatch
John Whalen, PhDBetter Data, Faster: Transform Your Customer Surveys
·30 minutes543 StudentsWatch
Elizabeth Creighton, PhDFast Track GTM Positioning Using Synthetic User Research
·45 minutes475 StudentsWatch
John GusiffRun AI Interviews That Reveal What Customers Really Want
·45 minutes466 StudentsWatch
Abi Awomosu and Eric LiBeyond Prompting: Agentic AI for Customer Research
·30 minutes465 StudentsWatch
John Whalen, PhDCustomer interviews that work and why
·30 minutes463 StudentsWatch
Pete MauroDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes445 StudentsWatch
John WhalenWhat Stakeholders Really Want (And How to Find Out)
·30 minutes430 StudentsWatch
Amanda Gelb and Anna AvrekhHands on with Synthetic Users: Customer Research's Future
·30 minutes423 StudentsWatch
John Whalen, PhDDrive Customer Discovery with Strategic UX Research
·45 minutes413 StudentsWatch
Christine Perfetti and Jared M. SpoolBuild AI-Powered Customer Segments (That Scale)
·30 minutes411 StudentsWatch
Shaw TalebiDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes405 StudentsWatch
Adrien Wald and John Whalen, PhDCreating AI-Powered Customer Personas and Focus Groups
·45 minutes403 StudentsWatch
Abi AwomosuLive Demo: Master LLM Prompting for Customer Research
·30 minutes402 StudentsWatch
John Whalen, PhDBuild Research That Actually Lands (with Claude Artifacts)
·45 minutes386 StudentsWatch
Abi AwomosuRapid Product Discovery with AI-Powered Interviews
·30 minutes381 StudentsWatch
John Whalen, PhDThe Four Essential AI Skills for Customer Research in 2025
·30 minutes376 StudentsWatch
John Whalen, PhDSynthetic Users & Experts: Your 2026 Research Edge
·30 minutes373 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes362 StudentsWatch
John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes356 StudentsWatch
John Whalen, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes353 StudentsWatch
John Whalen, PhDFrom insights to action: drive impact as a UX researcher
·30 minutes350 StudentsWatch
Ruby PryorUncover Hidden Growth Signals in App Reviews with AI
·30 minutes331 StudentsWatch
Mustafa KapadiaHands on with Synthetic Users: Customer Research's Future
·30 minutes327 StudentsWatch
John Whalen, PhDMaster AI Prompting for Customer Research
·30 minutes323 StudentsWatch
John Whalen, PhDSynthesize User Feedback With AI
·30 minutes321 StudentsWatch
Mustafa KapadiaDemo: Test Product Ideas Instantly with Synthetic Users
·30 minutes307 StudentsWatch
John Whalen, PhDAccelerate Your Research with AI: Skills You Need in 2025
·60 minutes303 StudentsWatch
John WhalenUse AI Research to Discover Who Actually Wants What You Sell
·45 minutes290 StudentsWatch
Abi AwomosuThe Four Essential AI Skills for Customer Research in 2025
·30 minutes287 StudentsWatch
John Whalen, PhDNext Gen PMs: Analyzing User Feedback with AI
·30 minutes267 StudentsWatch
Mustafa KapadiaValidate Your Idea with Data Before You Build
·45 minutes255 StudentsWatch
Elena AvramenkoTurn raw data into a journey map with Claude skills
·30 minutes253 StudentsWatch
Mark Micheli and Ann ConwayHow to Use Synthetic Users in Research and Design
·30 minutes246 StudentsWatch
John Whalen, PhDBuild Strategic Influence as a UX researcher
·30 minutes246 StudentsWatch
Ruby PryorHands on with Synthetic Users: Customer Research's Future
·30 minutes246 StudentsWatch
John Whalen, PhDThe AI Research Toolkit You Need in 2026
·30 minutes239 StudentsWatch
John Whalen, PhDUse Claude to run a Customer Discovery Sprint
·60 minutes238 StudentsWatch
Moiz KapadiaWhat AI Sees in Your Customer Reviews (That You're Missing)
·45 minutes237 StudentsWatch
Abi AwomosuEssential AI Skills for Customer Research in 2025
·30 minutes235 StudentsWatch
John Whalen, PhDNeed a Research Expert? When to Go Pro and When to DIY
·60 minutes230 StudentsWatch
Carol Rossi, Jenny Wanger, and Lija HoganTurn User Messages into AI Assistant Flows
·60 minutes227 StudentsWatch
Dr. Carmen MartinezLive Demo: Master LLM Prompting for Customer Research
·30 minutes214 StudentsWatch
John Whalen, PhDLearn Healthcare UX - Lightning Lesson
·30 minutes201 StudentsWatch
Eric ShumakeHands on with Synthetic Users: Customer Research's Future
·30 minutes201 StudentsWatch
John Whalen, PhDHow to Cultivate Empathy at Scale
·30 minutes198 StudentsWatch
Meghan WenzelGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes195 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes182 StudentsWatch
John Whalen, PhDHow to Leverage AI Moderation & Analysis for Interviews
·30 minutes180 StudentsWatch
John Whalen, PhDSpeedy recruiting for customer research
·30 minutes179 StudentsWatch
Elizabeth Creighton, PhDGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes175 StudentsWatch
John Whalen, PhDHow Claude builds personas for synthetic focus groups
·30 minutes173 StudentsWatch
Lee Henshaw and Dino Myers-LampteyThe AI Research Skills You Need for 2027
·30 minutes163 StudentsWatch
John Whalen, PhDPeople Discovery: Build Happy High-Performing Product Teams
·60 minutes161 StudentsWatch
Sascha BrossmannAn Introduction to Advanced Quantitative JTBD Research
·45 minutes156 StudentsWatch
John Gusiff and Dominic RicchettiWriting Qualitative Research Interview Protocols with AI
·30 minutes153 StudentsWatch
Ruby PryorBuild an AI Buyer Persona: How Your Buyers Use AI to Decide
·30 minutes152 StudentsWatch
Lisa PeytonTransition into UX for Healthcare
·60 minutes148 StudentsWatch
Eric ShumakeResearch Audiences Who Ignore Surveys (with AI)
·45 minutes146 StudentsWatch
Abi AwomosuStrategies to Nail Your Next UX Research Performance Review
·30 minutes141 StudentsWatch
Ruby PryorBeyond Prompting: Agentic AI for Customer Research
·30 minutes141 StudentsWatch
John Whalen, PhDProgress or Process? Two Lenses for Jobs to be Done
·60 minutes135 StudentsWatch
John Gusiff and Dominic RicchettiCustomer Discovery with an Interrogator’s Edge
·45 minutes132 StudentsWatch
John GusiffBuild with Claude & Lovable: Voice of the Customer dashboard
·45 minutes132 StudentsWatch
Rona RuthenBeyond Prompting: Agentic AI for Customer Research
·30 minutes121 StudentsWatch
John Whalen, PhDThe AI Research Toolkit You Need in 2026
·30 minutes118 StudentsWatch
John Whalen, PhDTaking Accessibility wider with End-to-End Journeys
·30 minutes100 StudentsWatch
Frank Spillers UX Inner CircleSynthetic User Research: Why B2B SaaS Deals Stall?
·45 minutes96 StudentsWatch
John GusiffLive Demo: Master LLM Prompting for Customer Research
·30 minutes93 StudentsWatch
John Whalen, PhDHow to Use an AI Interviewer to Conduct Market Research
·30 minutes92 StudentsWatch
Dino Myers-Lamptey and Lee HenshawLive Demo: Master LLM Prompting for Customer Research
·30 minutes90 StudentsWatch
John Whalen, PhDAI and Excellent Research for Conversion, Retention, & PMF
·60 minutes90 StudentsWatch
Debbie LevittHands on with Synthetic Users: Customer Research's Future
·30 minutes88 StudentsWatch
John Whalen, PhDCreate an AI Interview Analysis Pipeline
·30 minutes82 StudentsWatch
John Whalen, PhDGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes80 StudentsWatch
John Whalen, PhDDe-Risk Your Launch with AI Powered Customer Discovery
·60 minutes79 StudentsWatch
Moiz KapadiaLeverage User Journeys to Identify Content Needs and Gaps
·30 minutes79 StudentsWatch
Theresa PutkeyHow to Conduct a Focus Group with Synthetic Respondents
·30 minutes76 StudentsWatch
Dino Myers-Lamptey and Lee HenshawBuild Your AI-Supported Research Process
·30 minutes74 StudentsWatch
Ann ConwayJourney Mapping as a Strategic Superpower
·30 minutes73 StudentsWatch
Frank SpillersHow to Spot Non-obvious Insights
·60 minutes66 StudentsWatch
Saurabh GuptaNail how you write customer insights
·30 minutes66 StudentsWatch
Ruby PryorHow to Create Content-Informed Personas for Better UX
·30 minutes65 StudentsWatch
Theresa PutkeyConduct your first synthetic focus group in Claude
·30 minutes64 StudentsWatch
Dino Myers-Lamptey and Lee HenshawSynthetic Users & Experts: Your 2026 Research Edge
·30 minutes63 StudentsWatch
John Whalen, PhDWhat good AI-assisted synthesis actually looks like
·30 minutes63 StudentsWatch
Amplify DesignHow to Turn AI Prototypes into Validated Products
·30 minutes62 StudentsWatchMarc KrejciAI-Moderated Prototype Testing
·30 minutes54 StudentsWatch
Jazgul IsmailovaHow to create and use Synthetic Users in discovery
·45 minutes46 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·45 minutes43 StudentsWatch
Valerio ZaniniAI-Native PMs: Product-Market-Fit in 2026
·30 minutes41 StudentsWatch
Jiri KobelkaYour Customers Are Lying To You (and PMs don't know it)
·60 minutes40 StudentsWatch
Moiz KapadiaHow to create and use Synthetic Users in discovery
·45 minutes39 StudentsWatch
Valerio ZaniniSynthetic Users You Can Trust: Ground, Test, Validate
·30 minutes39 StudentsWatch
John Whalen, PhDHow to create and use Synthetic Users in discovery
·30 minutes33 StudentsWatch
Valerio ZaniniAnalyze Interviews in Minutes: From Prompting to SaaS Tools
·30 minutes29 StudentsWatch
John Whalen, PhDBeyond User Advocacy: How to Advocate for Disabled Users
·30 minutes29 StudentsWatch
Frank SpillersRun User Interviews That Predict Behavior (For PMs)
·30 minutes26 StudentsWatch
Nediyana DaskalovaBuild a Synthetic User From Your Real Interviews
·30 minutes21 StudentsWatch
John Whalen, PhDBuild an AI-Moderated Study in 15 Minutes
·30 minutes17 StudentsWatch
John Whalen, PhDProduct Management Fundamentals
·3 lessons10 StudentsWatch
Caitlin SullivanCustomer Discovery Office Hours: Ask Me Anything
·30 minutes9 StudentsWatch
Moiz KapadiaHow to create and use Synthetic Users in discovery
·30 minutes6 StudentsWatch
Valerio ZaniniAI-Moderated Website Testing
·30 minutes6 StudentsWatch
Jazgul IsmailovaHow to create and use Synthetic Users in discovery
·30 minutes5 StudentsWatch
Valerio Zanini