AI Research Expert | Johns Hopkins PhD

3 people enrolled last week.
You've been prompting ChatGPT and Claude. Maybe you've also used Listen Labs, or Marvin. But you've hit two ceilings: prompting stops when the prompt does, and SaaS is built for typical cases — it doesn't bend to your team's methodology or your industry's specifics.
This course is what comes next.
You'll build custom agents that read transcripts the way you would, every time. Assembly lines where one agent extracts themes, another flags contradictions, a third drafts synthesis. Synthetic experts and users informed by your real research data — not someone else's training set.
The shift is from AI user to AI system designer. From researcher to research orchestrator.
You'll build research systems with validation, traceability, and systematic evaluation. You'll learn when to trust autonomous execution — and when to keep humans in the loop. You'll deploy synthetic users with scientific rigor, not vibes. All using Claude Code or Codex: coding with words.
No programming background required. Just willingness to think in systems.
Course 2 of the Certified Agentic Research Specialist (CARS) credential. Take it alone, or pair with AI for Customer Research for the full designation.
Build research agents, multi-agent systems, and synthetic experts and users — with the judgment to know when each fits.
Build a Research Brief Creator and an Interview Analyzer — agents that turn messy inputs into structured outputs you can actually use
Adopt the orchestrator mindset: stop using AI and start designing the systems that use it
Apply assembly line thinking: break a workflow into stations where each does one thing well, so it can be debugged and improved
Apply the Glass Box principle: save intermediate outputs so you can see inside your pipeline at every step
Build evals — format, completeness, and quality checks — that catch problems before they reach stakeholders
Add Inspector Loops, graceful degradation, and human-in-the-loop checkpoints where they actually matter
Learn the vocabulary that matters: skills, agents, and subagents — and which piece your workflow needs
Apply three core orchestration patterns and structured handoffs (JSON contracts) that keep multi-agent systems debuggable
Develop judgment for when multi-agent collaboration adds real value — versus unnecessary complexity
Apply the 9-component persona architecture to build synthetic participants that respond credibly
Build across the Data Enhancement Spectrum: from LLM-only personas to data-calibrated panels to platforms like Vurvey and Ask Rally
Validate your synthetic users with known-response testing — and know when human participants are still essential
Get comfortable with the IDE and terminal through onboarding designed for non-technical researchers
Use Claude Code or Codex to orchestrate agents — coding with words, not code
Build the troubleshooting habits that make you self-sufficient: ask the AI itself when you get stuck
Build a governance framework that addresses quality, ethics, bias, and risk management
Map your team’s research operating model and redesign it around agentic capabilities
Make the strategic case to leadership: ROI, capacity scaling, and what changes in researcher roles
Researchers building toward Certified Agentic Research Specialist — moving from using AI tools to designing the systems that use them.
PMs and research leaders scaling research with custom agents — when SaaS doesn't bend to your team's methodology or stakeholders.
Designers ready to build with agentic AI for research — no coding background required, just willingness to learn new technical interfaces.
You've been using ChatGPT or Claude for research. You write clear prompts and have a sense of what AI does well and where it doesn't.
Any major plan works — Claude (Pro or Max), GitHub Copilot, Gemini, or ChatGPT Plus. We'll guide setup in Week 1.
You'll work in an IDE and a terminal. We provide onboarding designed for researchers, not engineers. John isn't a coder either.

Live sessions
Learn directly from John Whalen in a real-time, interactive format.
Live Interactive Sessions
Five 2-hour sessions where you build agents, design multi-agent systems, and get expert feedback in real time. Not lectures.
Office Hours
Weekly sessions where you and your classmates dig into builds together with John. Students consistently call these one of the most valuable parts of the course — real problems, real solutions, real-time feedback.
All Session Recordings
Can't make a live session? Watch the recording at your own pace and revisit content whenever you need it.
Hands-On Projects Building Real Systems
Build a Research Brief Creator, an Interview Analyzer, a multi-agent pipeline, and synthetic experts and users — informed by your real research data.
Step-by-Step Setup Guides & Templates
Guides for Claude Code, Codex, IDE/terminal setup, custom agents, skills, and orchestration patterns. Plus ready-to-use templates.
1:1 Session with John (30 Minutes)
Personalized guidance on your workflows, build-vs-buy decisions, or applying agentic AI to your team's specific context.
Community of Advanced Practitioners
Connect with researchers, PMs, designers, and founders pushing AI research forward. Shared Slack, peer review, and ongoing exchange.
Lifetime Access
Return to course content, recordings, and updated guides whenever you need them.
Certified Agentic Research Specialist (Step 2 of 2) — Optional
Earn the advanced builder credential on completion. Pair with "AI for Customer Research" (Course 1) to earn the full CARS designation — proof you can architect AI research workflows with both SaaS mastery and custom-built tools.
From Maven: Certificate + Guarantee
A Maven-issued certificate of completion to share on LinkedIn or with your employer. Backed by the Maven Guarantee — eligible for a full refund up until the halfway point. Try it risk-free.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
5 live sessions • 21 lessons • 4 projects
Sep
17
Sep
24

See how agentic AI can change the role of the researcher—from writing prompts to orchestrating autonomous research work.
See how to structure and sequence agent behaviors to collect, synthesize, and analyze customer insights efficiently.
Discover where agentic AI adds the most value for accelerating research and insight generation.
Live sessions
2 hrs / week
Weekly 2-hour interactive sessions where you build agents live, design multi-agent systems, troubleshoot with peers, and get expert feedback. Designed for hands-on building, not passive lectures. Five sessions: Foundations → Reliable Agents → Multi-Agent Systems → Synthetic Experts + Users → Transformation.
Thu, Sep 17
4:00 PM—6:00 PM (UTC)
Thu, Sep 24
4:00 PM—6:00 PM (UTC)
Thu, Oct 1
4:00 PM—6:00 PM (UTC)
Projects
1-2 hrs / week
Build a real system every week. P1: Interview Analyzer. P2: add evals + reliability checks. P3: multi-agent research pipeline. P4: synthetic expert + user innovation flow. P5: strategic foresight pipeline capstone. These aren't demos — they're systems you'll adapt for your own work, with setup guides and peer feedback.
Async content
1 hr / week
Step-by-step setup guides for Claude Code, Codex, and custom agents. Build demonstrations, orchestration patterns, and worked examples between sessions. All resources are yours to keep — use them during the course and reference them as you keep building.
John Whalen's Agentic AI for Research course is outstanding. My team and I took it to quickly upskill our entire practice and grasp what is possible with AI today. In a landscape where so many teams feel overwhelmed and anxious about AI adoption, John's incredibly thorough, practically applicable, and inspiring content left us feeling deeply empowered. The impact on our daily workflow has already been substantial. We are finalizing pipelines for primary and desk research, have rethought how we craft and deploy synthetic users, and recently started tinkering with strategic foresight tools. If you want to move your team past basic prompting into true agentic workflow orchestration, this is the course to take.

Sofia Linse Videla
John is thoughtful about the pros, cons, benefits & limitations of AI. You'll learn about the potential of AI across the research cycle without being forced to drink the kool-aid. The course is wonderfully paced and worth every penny.

Julie Francis
I can't recommend John's Maven courses enough. He teaches you how to be a true builder—someone who can design and implement AI-native tools and workflows into everyday UXR practice. I've completed both of his courses and regularly recommend them to peers because you genuinely level up your skills while learning practical, high-quality content you can apply immediately.

Ross Lordon, PhD
John is one of the most approachable instructors I have had. The volume of material is genuinely deep, and everything is loaded into NotebookLM, so you keep access even after the course ends—that noise reduction alone is worth the price. The biggest shift for me was structural. I came in with some Claude skills and systems already built, but week by week I realized how many of my approaches were wrong because I did not actually understand how LLMs worked under the hood. After the course, I have rebuilt most of my workflows. I now know how to break a task into discrete steps, check the output at each stage, and pinpoint exactly where things fail. This course got me to work like an architect instead of building on vibes.

Kenny Mathew
Best course on AI implications for consumer and market research. You get useful learnings and tools you can use right away while experiencing, first hand, the future that is already here.

Esteban Ribero
This course has (more than anything I've done or learned) completely changed the way I interact with AI. I cannot recommend this course enough to anyone. John teaches things very simply through first principles, has incredibly clean curriculum, and spends time with the students to make sure we completely understand material before moving on. I feel like I've learned more in 4 weeks than the last 2 years about how to use AI, and feel wildly optimistic about using it moving forward as a Product Designer!

Albert Packer
This course earns Step 2 of 2 toward the Certified Agentic Research Specialist (CARS) credential — proof you can build the AI research systems your team needs, not just use the ones that come pre-packaged.
The credential, two paths:
Agentic AI for Research (this course) — Build the advanced custom stack: agents, multi-agent systems, synthetic experts and users, and orchestrated research pipelines using Claude Code and Codex. Earn Step 2 on completion.
AI for Customer Research — Optional companion course covering the enterprise SaaS research stack (Listen Labs, Marvin, Coloop, Vurvey, SyntheticUsers). Earn Step 1 on completion.
Take this course alone to earn the advanced builder credential. Pair it with Course 1 to earn the full CARS designation — proof you can architect research workflows with both SaaS fluency and custom-built systems.
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort1 more cohort